Digital Marketing and Web Design Articles - Get Knowledged

Website Builder | Pros and Cons. How to choose which one is right for you

This could easily be turned into some lengthy article. However, we've got the very basic pro's and con's below. Along with some final ending thoughts near the end. Please feel free to add your own comments and questions.


  1. Ease of starting
  2. Get started quickly
  3. You (kinda) have control over your website
  4. Free Templates
  5. Great initial experience
  6. It IS possible (for the most part) to make edits yourself


  1. Very little customization
  2. Free Templates
  3. Migration can be extremely difficult if not impossible without requiring a full site rebuild
  4. Free version will have their logo plastered all over it
  5. Shows lack of commitment
  6. Creates commitment
  7. Technical backup or customer service is slim
  8. Typically price increase after introductory year
  9. You do not own the code
  10. Hidden costs if future growth is needed
  11. Typically not SEO friendly
  12. Transitions from the free domain name to
  13. Limited functionality - Trade of ease of functionality implementation for ability to add a selected few with little or no technical skill
  14. 'Templatey' feel no matter what you really do to it

In the end, you really have to decide for yourself (don't you hate when someone is supposed to tell you what to do and they say this?). We've tried to keep it as unbiased as possible. Is going with a website builder a good choice? That's really up for you to decide. If you're just wanting to test the water and put your very tippity toe in when it comes to your company, then a web builder may be just what you're looking for.

If you have even the smallest inkling of dedication that you'll be wanting to do this in the long run it might be worth the extra time, effort, and expense to invest in a solid quality web design so that you can be sure that your online presence will have the ability to grow with you. Because in the end, you may end up just spending a ton of money trying to rebuild your fancy web builder site all over again.

There are tons of resources online that give you the ability to completely build your own site. It may not be fast, and it may not be easy, but hey, you'll learn a ton of cool stuff along the way! One of the biggest drawbacks that we believe there may be is the questionable ability to do any serious SEO, and you can have all the websites you want but without SEO you mine as well just write some content in a word doc and leave it on your desktop. Because nobody is going to find it anyways without some search engine optimization tweaking. If you decide to go the self build route or you got a site up and running it would be worth reading our article on basic SEO that anyone can do (almost literally). It's free, effective, and doesn't cost any money. We even provide a checklist to make it nice and easy.

Remember, a good general rule to go by in web design (and pretty much in life) is, 'the easy way is hardly ever the correct way.'

Get knowledged and read some of our articles.

Website Builder | Pros and Cons. How to choose which one is right for you

An easy to digest list of the pros and cons of website builders. Find out if a website builder is for you. Making this decision early can severely decrease the amount of work and money needed later on in your venture.

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Website Design for Beginners | The 5 Essentials you need to succeed

Here is a non-exhausted list of some essentials you're going to need to start making your own website. A huge part of web design and coding is research; so be prepared to do some of that too.

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10 Essentials for Killer Marketing That'll Set You Apart

Creating a marketing campaign is nice, but creating a marketing campaign that brings your brand to the forefront with personality can produce wildly better results.

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SEO | Basics Anyone Can and Should Do if They Want to Rank

Here are some simple SEO (search engine optimization) tactics and tips that anyone can do. In fact, if you don't do these you're throwing money away. Some may be more difficult than others, and some may require more research to be properly implemented.

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54,794 Painful Reasons to AVOID WordPress at all Costs

WordPress or Wix? 54,794 reasons to avoid ever using WordPress if you want your company to be taken seriously. This article will show you why only 15 year olds with cat blogs should use it.

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Canonical Tags and how to Use Them

Canonical tags can be tricky little devils. If you're much like the majority of people who are doing a 'DIY' website, this is something you'll need to know if you want to gain any rank in Google's eyes. However, don't fear, we're here show you what they are and how to use them to improve your SEO.

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