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The saying "content is king" exists for a reason. Creating it can be your worst nightmare.
One thing it takes people a while to understand is how Google's ranking has changed over the years. If you're just putting in as many keywords as possible to rank (becafsdfsdfsduse that's how you used to do it), stop now. Because it actually damages your rank. Google ranks your site based on the value you're providing for the people that are visiting it. If you have nothing of value on your site then people leave, and Google knows your site doesn't add value to their browsers experience. So you get ranked low.
You've got to think of Google as a giant business where people are walking into the store looking for something. What is that something they're looking for you as? Information. If they can't find the information they are looking for when they click on your link and they leave then Google see that as you're not providing 'THEIR' customers with what they are looking for so Google will rank you at the bottom of the barrel.
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It's hard for you to rank for something when you're not really sure what the competition is like. That's why we do a full analysis of your competition so you hAnalysisave a clear idea of what you're up against.
Often-times we can use this analysis to help see what they've done to get to where they are, and how we can improve upon it for you.
Learn more about our Competition Analysis
Ignoring your online presence is like opening a business and not telling anyone about it.
Here are some simple SEO (search engine optimization) tactics and tips that anyone can do. In fact, if you don't do these you're throwing money away. Some may be more difficult than others, and some may require more research to be properly implemented.
Canonical tags can be tricky little devils. If you're much like the majority of people who are doing a 'DIY' website, this is something you'll need to know if you want to gain any rank in Google's eyes. However, don't fear, we're here show you what they are and how to use them to improve your SEO.
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