Digital Marketing and Web Design Articles - Get Knowledged

Marketing | Creating to Build a Strong Brand Identity

The old 'quick Eddie' pitch doesn't work anymore. Marketing strategies that evoke emotion and at the same time demonstrate how your product or service will make their lives easier will perform substantially better than just listing what it is you have or do and saying how good it is. You need to delve deep into what it is your 'widget' or service is provides that is valuable. You need to answer the 'why' your product exists, and why does it matter?

For example, if we look at traditional marketing, and I'll barrow this example from Simon Sinek who gave an intriguing Ted x Talk that is definitely worth watching, the ad would look something like this:

If you're marketing strategy looks anything like this the only thing you're doing is encouraging anyone who sees it to do nothing but download the baddest ad blocker on the market. It's uninspiring, and evokes zero emotion within anyone that views it. We're not saying that you shouldn't be telling people that it holds 15,000 songs and has 14 hours of battery life, but instead of just listing some stats, that let's be honest, most people don't care about them. What they do care about is why those stats matter and what it does for them, you show them why it's valuable, and how this amazing piece of machinery will change your life. Granted, it is a bit more difficult to demonstrate this in a print ad, but it can be done.

Now, what happens if the ad was like this...

Now this, is an awesome ad. It shows someone, almost literally, jumping for joy while listening to music. It uses colors that have specific meaning. It evokes excitement, happiness, joy, and simply has their logo modestly places in the top right of the image. The 'traditional' ad shown above is putting the cart before the horse. Get your target market inspired to learn more about your products and services before you start rattling off all the stats. If you can inspire your target market then you will win.

Short, sweet, simple.

Connecting on an emotional level to your target audience is what the goal is.

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Website Builder | Pros and Cons. How to choose which one is right for you

An easy to digest list of the pros and cons of website builders. Find out if a website builder is for you. Making this decision early can severely decrease the amount of work and money needed later on in your venture.

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Website Design for Beginners | The 5 Essentials you need to succeed

Here is a non-exhausted list of some essentials you're going to need to start making your own website. A huge part of web design and coding is research; so be prepared to do some of that too.

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10 Essentials for Killer Marketing That'll Set You Apart

Creating a marketing campaign is nice, but creating a marketing campaign that brings your brand to the forefront with personality can produce wildly better results.

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SEO | Basics Anyone Can and Should Do if They Want to Rank

Here are some simple SEO (search engine optimization) tactics and tips that anyone can do. In fact, if you don't do these you're throwing money away. Some may be more difficult than others, and some may require more research to be properly implemented.

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54,794 Painful Reasons to AVOID WordPress at all Costs

WordPress or Wix? 54,794 reasons to avoid ever using WordPress if you want your company to be taken seriously. This article will show you why only 15 year olds with cat blogs should use it.

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Canonical Tags and how to Use Them

Canonical tags can be tricky little devils. If you're much like the majority of people who are doing a 'DIY' website, this is something you'll need to know if you want to gain any rank in Google's eyes. However, don't fear, we're here show you what they are and how to use them to improve your SEO.

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